Khandamah Platform (a Trqem Product) Wins Third Place at the Mediathon

"Khandamah"An Integrated Platform for Enriching Creative Content in Hajj and Umrah

Content creators face many challenges in obtaining high-quality media and footage, largely due to the difficulty of securing filming permits during the Hajj and Umrah season. On the other hand, many creative talents already hold valuable recorded footage but haven't been able to put it to good use. This is where the idea of the Khandamah platform came from: targeting content creators, providers, and organizations working in the Hajj and Umrah sector by building an integrated digital library of purchasable footage and videos, helping media talents showcase their work and create an additional source of income through the platform.

How Does Khandamah Use AI?

In today's fast-paced world, where marketing ads rarely exceed two minutes, many content creators are turning to fast solutions that let them save time while delivering their message concisely in a distinctive creative format. At Khandamah, we made sure to meet this need by providing an AI-powered search tool that lets users simply describe what they want, for example typing "make me a 3-minute video about welcoming pilgrims", and instantly receive relevant suggestions. This is what sets the platform apart from its competitors, along with its specialization in Hajj and Umrah media exclusively, which earned it a competitive edge and third place in the Media Services & Facilitation track at the Hajj and Umrah Mediathon.

The Hajj and Umrah Mediathon Empowers Creative Pioneers to Drive Change

The Hajj and Umrah Mediathon aims to spark a movement where media professionals and enthusiasts compete to develop innovative initiatives, media projects, and creative solutions for Hajj and Umrah media challenges, in partnership with the Guests of Allah Service Program, across three main tracks: Creative Content Production, Media Services & Facilitation, and Languages & Translation.

The Hajj and Umrah Mediathon Crowns the Khandamah Project with Third Place

In the final rounds of the Hajj and Umrah Mediathon, with more than 1,300 ideas submitted, the judging committee awarded Khandamah third place in the Media Services & Facilitation track, a project by the Trqem creative solutions team in content, event management, and media presence. We look forward to seeing Khandamah's impact in elevating creative content and supporting content creators in producing outstanding creative work.